Illinois

MRED (Midwest Real Estate Data — Chicago metro & northern Illinois)

MRED §6.2 requires staging disclosure in one connectMLS field — ‘Are Any Property Photos Virtually Staged?’ — not a watermark. URLs and QR codes on photos are banned.

Yes — but not the way most guides say. MRED §6.2.3 requires exactly one thing: “Disclosure of virtually staged photo(s)/rendering(s) is required in the specified field.” That field is named in MRED’s own Residential Glossary of Fields — “Are Any Property Photos Virtually Staged?”, a [Y]/[N] entry on the connectMLS Media tab — and when you set it to Y, MRED adds the note to Broker and Client Detail reports and to the photo browser for you. There is no watermark requirement, no prescribed wording, no remarks sentence and no obligation to post the unstaged original anywhere in the MRED rulebook. The trap runs the other way: §6.1.1 bars listing photos that “prominently display any names, contact information (digital or otherwise), URLs and/or links, QR codes (or similar) … logos and/or branding”, so stamping a compliance badge or a verify URL onto the image creates a violation MRED never asked you to risk. Staging itself is limited to personal property — furniture, mirrors, artwork, plants — except on To-Be Built and Under Construction listings, where §6.2.3.1 permits rendering all facets of the real property. Adding a view that isn’t physically there, or removing power lines, water towers or highways, is “strictly prohibited” either way.

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What MRED (Midwest Real Estate Data — Chicago metro & northern Illinois) requires

Disclosure requiredYes
Required label wordingNONE required — and a burned-in badge carrying a URL or QR code is affirmatively prohibited. No MRED rule requires a watermark, a label or any wording on a listing photo; §6.2 places the disclosure in a data field. §6.1.1 bars photos that “prominently display any names, contact information (digital or otherwise), URLs and/or links, QR codes (or similar) REALTOR® or realty office logos and/or branding … or audio/video/text commentary.” A SEAREI-branded corner badge with a verify URL or QR breaches that sentence twice over. NOTE: multiple competitor pages state that ‘MRED requires a watermark on all virtually enhanced photos’ and that the label must appear ‘in the photo or as an accompanying caption’. Neither claim appears anywhere in the MRED rulebook; both are contradicted by §6.2.3 and §6.1.1.
Label placementNot applicable — on-image disclosure is not required and on-image URLs/QR codes/branding are prohibited. The compliant location is the connectMLS field “Are Any Property Photos Virtually Staged?” set to [Y] on the Media tab; MRED then appends its own note to Broker and Client Detail reports and to the photo browser.
Listing description must discloseNo
Original photo requiredNo

Alterations this rule covers:

  • THE DISCLOSURE IS A STRUCTURED MLS FIELD, NOT A LABEL. §6.2.3 verbatim: “Disclosure of virtually staged photo(s)/rendering(s) is required in the specified field.” MRED’s Residential Glossary of Fields (Revised 8/17/2024) names that field verbatim: “Are Any Property Photos Virtually Staged?” — Media tab, “Enter [Y] or [N]” — and states the consequence: “If Y is indicated, a note will be added to all Broker and Client Detail reports and the photo browser.” In Chicagoland the agent flips one flag and the MLS itself generates the consumer-facing disclosure. Nothing goes on the photo.
  • DEFINITION — §6.2.1 verbatim: “‘Virtual Staging’ is defined as using photo editing software to create a photo or conceptual rendering of what a room and/or property could look like, if it was staged or lived in.” MRED prefaces this: “MRED recognizes the varying needs of different marketplaces and individual property sales concerns. Accordingly, MRED defines and permits the use of ‘virtually staged photos’ within the following parameters.”
  • PROHIBITED INCLUSIONS — §6.2.2.1 verbatim: “Modifying photo(s)/rendering(s) to include visual elements not within a property owner’s control is strictly prohibited.” MRED’s own example is local and unusually concrete: “Editing in a view of CloudGate (aka the Chicago Bean) that is not physically possible from the specified location in the real world.”
  • PROHIBITED EXCLUSIONS — §6.2.2.2 verbatim: “Modifying photo(s)/rendering(s) to exclude visual elements not within a property owner’s control is strictly prohibited.” Example given: “Removing power lines, water towers and/or nearby highways”.
  • WHAT IS PERMITTED — §6.2.3 verbatim: “Modifying photo(s)/rendering(s) to include personal property items not conveyed with the real property is permitted.” Listed examples: “Applying digital photos of furniture, mirrors, artwork, plants, etc. into a photo of an empty room” and “Removing existing furniture from a photo and replacing it with digital images of furniture, mirrors, artwork, plants, etc.” Personal property in; real property out.
  • TO-BE-BUILT / UNDER CONSTRUCTION IS BROADER — §6.2.3.1 verbatim: “Virtually staged photo(s)/rendering(s) on either: (a) To-Be Built; or (b) Under Construction; is permitted for all facets of real property to conveyed to a buyer in a sale. Disclosure of virtually staged photo(s)/rendering(s) is required in the specified field.” (Typo ‘to conveyed’ is in the original.) For new construction MRED lifts the personal-property-only limit — but the field disclosure still applies.
  • TEXT, URLs AND QR CODES ON PHOTOS ARE BANNED — §6.1.1 verbatim: “All photos should pertain strictly to the subject property and may not prominently display any names, contact information (digital or otherwise), URLs and/or links, QR codes (or similar) REALTOR® or realty office logos and/or branding, for sale signs, persons, collages, or audio/video/text commentary.” MRED is the first board in this dataset to name URLs and QR codes explicitly — which is exactly what California’s §10140.8 asks to be placed on or adjacent to the image. §6.1.1 also extends the same limits to captions: “The same verbiage and language restrictions/prohibitions that apply to the Property Description/Remarks also apply to all photo captions and photo remarks.”
  • NO AI-SPECIFIC PROVISION. Full-text search of the current rulebook (Revised 5/14/2026) returns no occurrence of ‘artificial intelligence’ or ‘AI-generated’, and no ‘digitally altered’ definition. §6.2 is the whole of the altered-image regime, and its ‘photo editing software’ language is broad enough to catch AI staging without naming it.

Supported — you finish the MLS steps

That’s the MRED (Midwest Real Estate Data — Chicago metro & northern Illinois) rule. We add nothing to the photo, which is what this board requires; you still complete the MLS-side step this board lists.

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What this does — and what you still do

  • SEAREI produces the disclosure artifacts: a disclosure-labeled export, your unaltered original hosted at a public URL, a public verification page, and a certificate with integrity hashes.
  • SEAREI does not guarantee that any MLS, board, or regulator will accept your listing, and is not affiliated with or endorsed by any of them. Board rules change — each board page shows the date we last verified it.
  • You complete the MLS-side steps your board requires (field or public-remarks entry, uploading the original, image ordering) and confirm the current rule with your MLS or broker before publishing.
  • Nothing here is legal advice.

See the full Terms of Service.

To meet the MRED (Midwest Real Estate Data — Chicago metro & northern Illinois) rule, an agent completes these MLS-side steps (from the cited source):

  • Set the connectMLS field 'Are Any Property Photos Virtually Staged?' to [Y] on the Media tab (Section 6.2.3).
  • Do not place names, URLs, links, QR codes, logos, or branding on the photo (Section 6.1.1).
  • Limit staging to personal property except on To-Be Built/Under Construction listings (Sections 6.2.2-6.2.3.1).

MRED Rules and Regulations, Section 6.2 — Photography and Virtual Staging (Revised 5/14/2026). §6.2.1 defines virtual staging; §6.2.2.1–§6.2.2.2 set the prohibitions; §6.2.3 and §6.2.3.1 permit staging and impose the disclosure duty: “Disclosure of virtually staged photo(s)/rendering(s) is required in the specified field.” The ‘specified field’ is named in MRED’s Residential Glossary of Fields (Revised 8/17/2024): “Are Any Property Photos Virtually Staged?”, a [Y]/[N] field on the connectMLS Media tab. Photo content generally is governed by §6.1.1 (Photographs).

Effective 2026-05-14.

Published by Midwest Real Estate Data LLC (MRED) — serving Chicagoland / Northern Illinois (footprint spills into southern Wisconsin & northwest Indiana).

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No fine line item specific to undisclosed virtual staging was located. Photo-content violations under §6.1.1 carry a published escalating schedule, verbatim: “Once an office is notified that their photo/virtual tour is in violation of the above rule, there shall be a fine imposed for subsequent occurrences per office as follows: $250.00 fine for first occurrence after notification, $300.00 for the second occurrence per office, $500.00 for the third occurrence per office, and $1,000.00 for every occurrence thereafter.” Fines are per office, not per agent, and begin only after notification. Separately, using photos without the copyright owner’s written permission is “an automatic $250.00 fine per occurrence”, and removing photos from the Service draws a $250 fine. Enforcement of §6.2 itself runs through Section 7 (Compliance with Rules) and Sections 9–9.16. Do not publish a specific dollar figure for an undisclosed-staging violation in Illinois — the schedule quoted above is for photo-content breaches.

Does MRED require a watermark on virtually staged photos?

No. The MRED Rules and Regulations contain no watermark requirement of any kind. Section 6.2.3 states the duty in full: “Disclosure of virtually staged photo(s)/rendering(s) is required in the specified field.” The disclosure lives in a connectMLS data field, not on the image. Pages that say MRED ‘requires a watermark on all virtually enhanced photos’ are not quoting the rulebook — and Section 6.1.1 cuts the other way, prohibiting photos that prominently display URLs, links, QR codes, logos or branding.

Which MRED field do I use to disclose virtual staging?

“Are Any Property Photos Virtually Staged?” — on the Media tab in connectMLS. MRED’s Residential Glossary of Fields (Revised 8/17/2024) instructs: “Enter [Y] or [N]”, repeats the §6.2.1 definition, points to “Section 6.2 of MRED Rules and Regulations for additional information”, and adds: “If Y is indicated, a note will be added to all Broker and Client Detail reports and the photo browser.” The field applies to Detached Single Family, Attached Single Family, 2-4 Units, Mobile Home, Land and Residential Rental.

What virtual staging edits does MRED prohibit?

Two categories, both stated as ‘strictly prohibited’. Section 6.2.2.1: “Modifying photo(s)/rendering(s) to include visual elements not within a property owner’s control” — MRED’s example is editing in a view of CloudGate, the Chicago Bean, that is not physically possible from that location. Section 6.2.2.2: “Modifying photo(s)/rendering(s) to exclude visual elements not within a property owner’s control” — example, “Removing power lines, water towers and/or nearby highways”. What is permitted is personal property: adding or replacing furniture, mirrors, artwork and plants in a photo of a room.

Can I put a compliance badge or verify URL on an MRED listing photo?

No. Section 6.1.1 states: “All photos should pertain strictly to the subject property and may not prominently display any names, contact information (digital or otherwise), URLs and/or links, QR codes (or similar) REALTOR® or realty office logos and/or branding, for sale signs, persons, collages, or audio/video/text commentary.” URLs and QR codes are named explicitly. The same section extends the Property Description/Remarks language restrictions to photo captions and photo remarks. Set the connectMLS field to Y instead — that is the disclosure MRED asks for.

Do MRED’s staging rules cover new construction differently?

Yes. Section 6.2.3.1 reads: “Virtually staged photo(s)/rendering(s) on either: (a) To-Be Built; or (b) Under Construction; is permitted for all facets of real property to conveyed to a buyer in a sale. Disclosure of virtually staged photo(s)/rendering(s) is required in the specified field.” On unbuilt or partly built property the personal-property-only limit lifts and you may render the real property itself — but the field disclosure still applies.

Does MRED have an AI photo rule?

Not as a separate provision. A full-text search of the current MRED Rules and Regulations (Revised 5/14/2026) finds no ‘artificial intelligence’, no ‘AI-generated’ and no defined term ‘digitally altered’. Section 6.2 is the entire altered-image regime, and its wording — “using photo editing software to create a photo or conceptual rendering” — is broad enough to reach AI staging without naming it. AI-generated staging is therefore governed by the same §6.2 prohibitions and the same field disclosure.

The rule differs board by board. A few related markets to compare — the full list is on the compliance overview:

Minnesota (NorthstarMLS) · Bright MLS (Mid-Atlantic) · Central Virginia (CVR MLS)

This page summarizes publicly available rules for general information and is not legal advice. Confirm current requirements with the cited source or your broker or legal counsel before relying on it.