California AB 723: workflow support for Business and Professions Code Section 10140.8

California AB 723 added Business and Professions Code Section 10140.8, which points listing teams toward conspicuous disclosure and access to the original, unaltered image when a virtually staged image is used.

Answer First Summary

If an image is virtually staged for a California listing, plan for conspicuous disclosure plus access to the original, unaltered image, then confirm the final implementation against brokerage policy, MLS rules, and local counsel.

Full Explanation

California AB 723 added Business and Professions Code Section 10140.8 for digitally altered real estate images. In practical workflow terms, that means using disclosure language that clearly signals the image was altered or virtually staged and keeping access to the original, unaltered image attached to the same delivery path.

When a broker-controlled website posting is involved, Section 10140.8 also points teams toward including the original, unaltered image in the posting or through a linked destination that clearly identifies it. SeaRei supports that workflow by keeping disclosure-ready outputs, original-image linkage, and the delivery record attached to the same job, but final implementation is still not legal advice and should be confirmed against brokerage policy, MLS rules, and local counsel.

Example Disclosure Text

California (AB 723)

This image has been virtually staged. Original, unaltered images are available through the linked listing materials.

Related Compliance Pages

Frequently Asked Questions

What do AB 723 and Section 10140.8 change for staging teams?

They make disclosure discipline and original-image access part of the workflow. Teams need a repeatable way to label the altered image and keep the original, unaltered image available in the posting or delivery context they control.

How does SeaRei help with original photo access?

SeaRei keeps the original, unaltered image linked to the disclosure-ready final so listing teams can hand off both with the same delivery record when review, brokerage, or audit questions come up.

Start staging with compliance built in

Create an account for production-ready deliverables, then use the compliance hub to review jurisdiction details before publish.