AB 723 Compliance: The Complete Guide for California Real Estate Agents
What California Business & Professions Code §10140.8 requires, what counts as a "digitally altered" image, who is responsible, and how to comply step by step.
Resources
Resources.
In-depth guides on the rules that govern altered listing photos. Answer-first, statute-grounded, no jargon.
Guides
Pick a topic.
How to Disclose Virtually Staged Photos (Every MLS)
A jurisdiction-agnostic guide: the universal principle, what differs by state (CA AB 723, WA / NWMLS, NAR Code of Ethics), and a four-step compliance checklist that works anywhere.
What Happens If You Don't Disclose Altered Listing Photos?
The risk surfaces — MLS board sanctions, regulatory scrutiny over deceptive marketing, civil misrepresentation — and why exposure concentrates at the brokerage level. We do not publish specific penalty figures; consult counsel.
AI Staging and the NAR 2026 Code of Ethics (SOP 12-10)
AI virtual staging is permitted under the 2026 NAR Code of Ethics — when disclosed and not misleading. What Standard of Practice 12-10 actually requires, how it interacts with state law (e.g. CA AB 723), and what it means in practice.
Jurisdiction-specific compliance
For per-state and per-MLS rules, see the compliance hub: /compliance · California AB 723 · Washington · NWMLS Rule 80 · British Columbia.
Last updated: May 25, 2026 · SEATECHONE LLC
All resources here are informational and not legal advice. Confirm current requirements with your MLS, brokerage, and counsel.