Is virtual staging legal in California?
Yes, virtual staging is legal in California. As of January 1, 2026, AB 723 requires that virtually staged listing images be disclosed with a conspicuous statement and a link to the original unaltered image.
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Yes, virtual staging is legal in California. As of January 1, 2026, AB 723 requires that virtually staged listing images be disclosed with a conspicuous statement and a link to the original unaltered image.
AB 723 does not prohibit virtual staging — it requires disclosure. Agents and brokerages can continue to use virtual staging as a marketing tool, provided each altered image carries the §10140.8 disclosure and a public link to the original photo.
Run your next listing through SEAREI.
Whether you stage with SEAREI or bring photos staged elsewhere, the AB 723 / NWMLS / NAR compliance layer ships with every certified listing.
Last updated: May 25, 2026 · SEATECHONE LLC
All answers are informational and not legal advice. Confirm current requirements with your MLS, brokerage, and counsel. For the full breakdown of AB 723, see the complete guide.