Is virtual staging allowed under the NAR Code of Ethics?
Yes, when disclosed and not misleading. Standard of Practice 12-10 prohibits manipulating images to create a deceptive or misleading result.
Answer first
Yes, when disclosed and not misleading. Standard of Practice 12-10 prohibits manipulating images to create a deceptive or misleading result.
The NAR 2026 Code of Ethics permits virtual staging as a legitimate marketing tool, provided it's disclosed and doesn't produce a deceptive impression of the property. SOP 12-10 specifically addresses image manipulation; Articles 2 and 12 require honest, truthful representation in advertising more broadly.
Run your next listing through SEAREI.
Whether you stage with SEAREI or bring photos staged elsewhere, the AB 723 / NWMLS / NAR compliance layer ships with every certified listing.
Last updated: May 25, 2026 · SEATECHONE LLC
All answers are informational and not legal advice. Confirm current requirements with your MLS, brokerage, and counsel. For the full breakdown of AB 723, see the complete guide.